What This Spa Study Teaches Us About Marketing That Actually Works I recently read an interesting study titled “7P Marketing Strategy Design in an Effort to Increase Sales in Spa Services: A Case Study at Freshmint SPA Lamongan,” and it reinforces something many businesses still overlook: Good marketing is not just promotion. It is experience design. Freshmint SPA was facing a challenge many businesses know well: fluctuating customer visits and inconsistent revenue. Their ori

One of the most powerful lessons I’ve encountered came from a marketing professor who once said, "The problem is not the problem." At...

Companies invest in customer retention strategies for two main objectives to retain loyal customers and increase profitability.