What This Spa Study Teaches Us About Marketing That Actually Works I recently read an interesting study titled “7P Marketing Strategy Design in an Effort to Increase Sales in Spa Services: A Case Study at Freshmint SPA Lamongan,” and it reinforces something many businesses still overlook: Good marketing is not just promotion. It is experience design. Freshmint SPA was facing a challenge many businesses know well: fluctuating customer visits and inconsistent revenue. Their ori

Companies invest in customer retention strategies for two main objectives to retain loyal customers and increase profitability.

A mini-guide to building successful customer regional brand relationships.

A scientific study indicated that brand experience is far more important than the business standard offerings in building long-term...

Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.

In this article, the three-step approach to market segmentation is further elaborated in detail.

This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.

How to maintain small business operations during and after an economic crisis?

Four core virtues in relationships are trust, commitment, communication and complaint handling.

Relationship building with customers as a critical component for sustaining competitive advantage.

CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...

CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...

Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...