One of the most powerful lessons I’ve encountered came from a marketing professor who once said, "The problem is not the problem."  At...

Companies invest in customer retention strategies for two main objectives to retain loyal customers and increase profitability.

Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.

Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.

In this article, the three-step approach to market segmentation is further elaborated in detail.

This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.

This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.

How to maintain small business operations during and after an economic crisis?

Whatever your side hustle business venture may be, remember niching is valuable if you want to set yourself apart and get noticed.

CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...

CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...

Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...