Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.

Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.

In this article, the three-step approach to market segmentation is further elaborated in detail.

This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.

Whatever your side hustle business venture may be, remember niching is valuable if you want to set yourself apart and get noticed.

CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...