One of the most powerful lessons I’ve encountered came from a marketing professor who once said, "The problem is not the problem."  At...

Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.

This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.

Whatever your side hustle business venture may be, remember niching is valuable if you want to set yourself apart and get noticed.