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BUILDING BRAND TRUST ON SOCIAL MEDIA PLATFORMS IS CRITICAL FOR CONSUMER-BRAND RELATIONSHIPS
Brand trust is of more importance for the involvement and commitment on social media platforms.

TJSTLOUIS&COMPANY
May 2, 20212 min read


SOCIAL MEDIA ONLINE COMMUNITIES CAN POSITIVELY INFLUENCE CONSUMER-BRAND LOYALTY
Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.

TJSTLOUIS&COMPANY
Jan 4, 20212 min read
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