Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.

This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.

This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.

How to maintain small business operations during and after an economic crisis?

Four core virtues in relationships are trust, commitment, communication and complaint handling.

CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...

Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...